![]() ![]() Each of these business aspects and the decisions made around them should first be vetted by using data and business intelligence software. Instead, companies should be leveraging analytics and business intelligence tools to understand all aspects of the business, including hiring forecasts, which marketing campaign should be used to target certain demographics, which sales prospects to target first, supply chain optimization, and many others. ![]() This concept should be instilled within every employee in the company, not just a few leadership members who make high-level decisions. By using data to drive every decision the business makes, the company can optimize and achieve its fullest potential. The question should not be why use business intelligence software, but why not use business intelligence software? There are seemingly infinite insights a business can pull from their data, but here are three important reasons to use business intelligence software.ĭata-Driven Decision-Making - A key component to digital transformation is to become a data-driven organization. Inside lies insights that can make or break company processes and performance. In today’s big data world, every company is sitting on an enormous amount of data. ![]()
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